Avonlea Flowers is situated on the banks of the Goulburn River at Murchison, 2 hours north of Melbourne. The business was established by David and Julie Weidenbach in 1989 and, from humble beginnings, has grown into a thriving family success.

Over time, Avonlea Flowers has gained a reputation as a high quality supplier of fresh cut flowers to both the supermarket and florist trade. In fact, Avonlea Flowers is Australia’s leading producer of Lisianthus. Lisianthus is picked from spring through to autumn.  We've also grown to have more than 10 hectares undercover over two locations, and more than 30 crops grown throughout the year, making us the largest cut flower growing operation in Australia.

As well as these crops, Avonlea Flowers produces Lilies from autumn through to spring, Stocks, Snapdragon and Kale during the winter months and disbudded Chrysanthemums for Mothers’ Day, among smaller mixed varieties and trials for the Melbourne and Sydney Markets. We feel that, along with our staff and professionalism, our location is one of our greatest strengths. The semi-arid inland climate is somewhat unique in the Australian cut-flower industry. 

Through meticulous consideration over the years, we have selected the types and varieties of flowers that best match our climate; with high light levels, low humidity and a large diurnal temperature fluctuation all combining to give the excellent quality flowers Avonlea is known for.